People frown when I tell them I read backward. “You jump to the end to find out what happens?” they asked shocked. “Isn’t that against the rules of your industry?!” I smile and chuckle before answering. No I don’t. And yes it is (at least in my opinion). Reading backward isn’t about skipping content [...]
Archive for the ‘Marketer’ Category
Why I Read Backward
Posted in Marketer, tagged perspectives, publishing, reading on February 6, 2011 | Leave a Comment »
Expectations: The Good and Bad of ‘Em
Posted in Marketer, tagged bad, expectations, good, marketing, publishing on February 6, 2011 | Leave a Comment »
I love the New Year season and relish the opportunity to start fresh. The motivation to try new things, test new markets, and friend new authors is inspiring. My problem, however, is keeping that motivation going throughout the year. We’ve all made and broken resolutions—probably far too quickly. Why is that? Could it be [...]
Give a Little
Posted in Marketer on December 16, 2010 | Leave a Comment »
Merry Christmas from the Litter Box! I hope and pray that your holidays are filled with family, friends, and numerous blessings. I love the Christmas season. I’m a bit of a sap when it comes to decorating the tree and listening to Christmas music (both of which I find excuses for doing as early in [...]
To Tour or Not to Tour – Part II
Posted in Marketer, tagged blog tours, book promotion, marketing on November 18, 2010 | Leave a Comment »
We’ve been talking about blog tours and how to make them more successful. Click here to read a few tips and read on for a few more… 4. Talk to your audience. Some tours allow you to connect with bloggers before the tour starts. If the bloggers email you to register, reply with a quick [...]
What’s an Endorfluencer?
Posted in Marketer, tagged book publishing, endorser, influencer, marketing tips on November 18, 2010 | 2 Comments »
When I came to work this morning, I was planning on writing this post about a completely different topic. But when I sat down at my desk, I did what every marketing manager does when she first arrives in the office—I opened my email. In hindsight, that probably wasn’t the best thing to do because [...]
To Tour or Not To Tour – Part I
Posted in Marketer on October 21, 2010 | Leave a Comment »
How to Make Your Blog Tours More Successful An author recently asked me, “do blog tours really work?” I sat silent for a moment, wondering how to react. I could be shocked: “What do you MEAN? Of course they work!” I could be ambivalent: “Meh. Sometimes they do. Sometimes they don’t.” I could be doubtful: [...]
Edumacate Me, Ma
Posted in Marketer, tagged homeschool show on November 19, 2009 | Leave a Comment »
Working on the weekends is not usually my idea of fun. After being cooped up in an office for 40-60 hours a week, I’m ready to stretch my legs and run (well, not literally—you don’t want to see what that looks like). Occasionally, though, my company needs me to sacrifice my weekends to meet up [...]
